SPN - The Brandery Update

Custo Barcelona, Pepe Jeans, Armand Basi, Desigual, Sita Murt, TCN, American Vintage, Lacoste, Rams 23, New Balance, Reebok, Etnies, Element and Cruyff Classic are among the brands that have confirmed their participation in the new salon of urban fashion, The Brandery, which will be held at the Montjuïc exhibition centre of Fira Barcelona on July 7-9.

In accordance with the rate of recruitment that has been carried out in just over two months, more than one hundred brands will be present in The Brandery, 40% of them international.
According to Fira Barcelona's director of Expansion and of the project, Pere Camprubí, "count on a hundred or so brands in the first edition, and given the current economic climate that's noteworthy, especially if we keep in mind the quality of the offer, with the presence of the leading Spanish brands in urban fashion and other outstanding European brands who bet on Barcelona as a platform for the sector." He underlined that "we have the opportunity to organize a meeting point of urban fashion in Barcelona and we want to take advantage of that. We are convinced that it will be a good experience and an important step towards future editions."

Camprubí added that the response from contacted firms has been very positive, confirming that the idea of a tradeshow is the right thing. "Actually, - he said - many of those who will not be able to exhibit in July - almost all for reasons of previously set budgets or schedule conflicts - have expressed the intention of participating in the January 2010 edition. For that reason, we are sure that in July, The Brandery will start a long path towards becoming a point of reference in the European market, with a progressive increase in the number of exhibitors."

Visitor Campaign The Brandery, which is still in the process of commercialization and addition of exhibitor space, is also initiating a visitor campaign that includes the Hosted Buyers plan, which offers free hotel rooms to the exhibitors for their clients in different hotels throughout the city. Also, the salon will invite some 1,000 buyers with great decision-making power on an international level.

The tradeshow, which relies on the support of the Barcelona City Council, will take place on the upper part of the Montjuïc exhibition venue and will be divided into various areas dedicated to the different segments of the market. There will be everything from big brands to newly created ones, presentations, performances, areas for debate and reflexion, as well as events and expositions. Highlighted among them is the sneaker show, an exhibition exclusive to Europe, which will include 600 models of collectable shoes, presented by decades, where the historic insignias of some of the most important international brands in the sector will appear.
Barcelona in the past few years has become a point of reference in contemporary urban fashion. With The Brandery, the role of the city will be evident, as its streets and establishments welcome events related to the sector and the tradeshow with expositions and stunning visuals in various areas and in different emblematic buildings.

Barcelona, June 10, 2009
XXL Comunicación: Eva Martín /Tel: 00 34 93 452 65 00/ eva@xxlcomunicacion.com

Prensa Fira de Barcelona: Gloria Dilluvio/Tel. 00 34 93 233 21 72/ mailto:7/gdilluvio@firabcn.es

SPN Xtra Xposure: Xavier Portas / Raymond Molloy/Tel. 00 34 93 211 70 15/ mailto:info@xtraxposure.com