To celebrate the inauguration of The Brandery, a Welcome Party will be held on the evening of Tuesday 7th July to the backdrop of the spectacular display of light and water of the magical fountains of Montjuïc. The party will also feature entertainment by the band Chicks on Speed and performances by various DJs.
Open air photography exhibition - All along Rambla Catalunya, between Diagonal and Gran Via, there will be an exhibition of giant transparent cubes featuring 11 photos commissioned by the magazine Yo Dona. Rossy de Palma and the fans created by Louis Vuitton to support the NGO Orphanage Africa are the stars of the shots.
Exhibition of trend magazines - Hercules, B-Guided, Metal, Neo 2, H and Tendencias, six of the most important trend magazines in Spain, will be showcasing their identities to visitors to the show and Barcelona residents through a small exhibition on the streets of the Born district.
The art of graffiti - Four graffiti artists will be painting live on wooden cubes set up on the Portal de l’Àngel. One of the faces of the cubes will be dedicated to each artist’s interpretation of The Brandery. Another six cubes, already painted by other graffiti artists, will be set up in front of the Mies van der Rohe pavilion.
Clubs and Terraces - Visitors to the show will have access to the clubs and terraces of The Brandery’s partners to enjoy the city’s ambience at CDLC, Opium Mar, Lotus Theater, Boulevard, Sutton, Broadbar, Otto Zutz and Jamboree and on the terraces of the hotels Me, Barceló Raval, Ars, Axel, B and Claris.